Test Bank for Marketing 3rd Edition by Grewal
$29,00
Complete downloadable Test Bank for Marketing 3rd Edition by Grewal. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Grewal, Levy
PUBLISHER: McGraw Hill Higher Education
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Complete downloadable Test Bank for Marketing 3rd Edition by Grewal. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Grewal, Levy
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: Overview of Marketing
Chapter 2: Developing Marketing Strategies and a Marketing Plan
Chapter 3: Marketing Ethics
Chapter 4: Analyzing the Marketing Environment
Chapter 5: Consumer Behavior
Chapter 6: Business-to-Business Marketing
Chapter 7: Global Marketing
Chapter 8: Segmentation, Targeting, and Positioning
Chapter 9: Marketing Research
Chapter 10: Product, Branding, and Packaging Decisions
Chapter 11: Developing New Products
Chapter 12: Services: The Intangible Product
Chapter 13: Pricing Concepts for Establishing Value
Chapter 14: Supply Chain and Channel Management
Chapter 15: Retailing and Multichannel Marketing
Chapter 16: Integrated Marketing Communications
Chapter 17: Advertising, Public Relations, and Sales Promotions
Chapter 18: Personal Selling and Sales Management
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